Speaker’s Profile
Aftab Mahmud Khurshid
Award winning Brand Strategist & Marketing Catalyst.
Aftab Mahmud Khurshid is very much known as Brand catalyst and Business Marketing specialist in Corporate Bangladesh. Currently looking after Apollo Hospitals dhaka’s Corporate Branding, Market Communications of Business Development Division.He was advisory council member of world Brand congress 2011 and Asia Brand Congress 2008 and 2009 from Bangladesh. Aftab has a decade of experience and worked in different capacities in wide spectrum of marketing, business development and branding arena in various local and multinational companies. He has received global ‘brand leadership award’ at Asia Brand Summit 2007.He is also recipient of certificate of excellence in Marketing Communications from Siemens Germany. He was National President of JCI (Junior Chamber International) Bangladesh in 2009. An author of 10 books, and writes regularly on business and marketing issues including institutions branding and impact after structural transformations. Write songs for popular bands Like MILES,WARFAZE,FEED BACK and other solo artists for last 30 years. He has been featured in many business magazines and appeared in various corporate talk shows in TV channels. Hosting ‘Brand Buzz’ show in RTV online.
An Honors (Finance) and Post Graduate (Banking) from Dhaka University and an MBA (Marketing) from UK, Aftab has a vast working track record in various nationals and multinational companies, like ACI (formerly ICI), Standard Chartered Bank, Siemens,Trust bank, City Bank, NRB Bank, WB and DFID funded BEMAP – ECOTA marketing projects for SMEs and dealt with brands like ACI aerosol, Fly ban, Canderel, ICI toiletries, Johnson & Johnson, Dabur, OSRAM, Pride,SSG, AmericanExpress Card, Radio Today FM89.6.Bangla Lion WiMAX, Sure Cash, etc.
He is very sought-after speaker in various congress and seminars. Teaches Marketing and Brand communication various private universities as guest faculty.
Overview
A strong brand is invaluable as local and global competition intensifies day by day. It’s important to spend time investing in researching, defining, and building your brand. After your entire brand is the source of a promise to your consumer. It’s a foundation piece in your marketing communication and one you do not want to be without. The most important point is, if the whole employees know the importance of branding and if the top management does not understand it; at the end there will be nothing to cheer about.
A brand is the key that propels your product or service into the customer’s lives, and into their hearts. Your corporate brand must reflect the heart and soul of your product and offer a promise that you can live up to.
Objectives
The objective of the session is to share ideas about importance of branding with the management and develop business through it.
The aim of this session is to provide you with a logical and structured approach to developing a compelling brand strategy. The program examines the essential criteria necessary for building a coherent brand, explained with contemporary examples and useful exercises.
LEARNING BENEFITS
- Ability to manage the performance of the company’s brands.
- Ability to communicate and promote the brands successfully to the different customer segments.
- Judge your existing branding and identify its strengths and weaknesses
- Create a coherent strategy that clearly communicates the personality of your branded organization, product or service.
- Feel confident about introducing new ideas and innovations that will strengthen your brands premise and create rewarding experiences.
Contents
Session-1
• Power of brand
• Corporate brand marketing
• Brand create value and loyalty
• Brand has Persona
• Corporate image
• Marketing communications & branding
• Product VS Brand
• Why Branding:Brand:Marketing:Sales
• Reputation management through corporate communication
• Elements of Brand/Corporate communication
• Know the bull first
• Strategic Communication tools and platforms
• Treating the corporate as a brand
Session-2
• Design is core strategy : Seeing is believing
• Corporate brand and visual identity
• Come, meet and tea : Yes butters : Why notters
• Marketing is not grass root democracy
• When CMO speaks CEO listen
• Role of CEO: Shaping brand destinies
• Service is new marketing
• Brand cannot build overnight
• Marketing is an inside job
• Employer Branding/Employees are brand ambassadors
• Branded CSR enhances value, image and marketing in-disguised
• Engagement Marketing future of branding
• Measuring reputation, ratings and ROI of Branding
• Brand business model : Brand is your child
WHO SHOULD ATTEND
It is suitable for Brand Executives, Marketing Executives, Brand Managers and Entrepreneurs.
METHODOLOGY
This course is illustrated with relevant real-life examples, presentation and interactive exercises to help you answer the important questions about your brand.
Registration and Other Details
Fees: BDT 5000/- + VAT per person | Last Date of Registration February 24, 2020 | Early Bird: 10% discount if paid by February 15, 2020 | Group: 15% discount for 5 or more delegates (There is no opportunities to take both discounts at the same time!)
This Daylong workshop includes lunch and couple of refreshments. Certificates, folders, handouts, and copies of the workshop materials will be given to participants.
Get in Touch
+8801619800459 (Md. Asif Razzak)
[email protected]
+8801843640517 (Tanvir Hasan)
[email protected]
